The Challenge

Off the Wall is a city-wide initiative led by WonderRoot and the Atlanta Super Bowl Host Committee taking place from June 2018 through February 2019. Through murals, media, and community conversations Off the Wall shares elements of Atlanta’s civil rights and social justice journey, elevating key stories and ideas present in our city’s pursuit of civil rights, human rights and a more equitable future for all Atlantans.

The Concept

As the social media/content intern for this project, my first priority was to enhance visual consistency across a variety of deliverables ranging from short-form video content to Instagram/Facebook posts.

Playing off of the brand color palette, the graphic elements introduce depth in a way that aligns with the clean but approachable feel of the brand.

Another aspect of my responsibilities was to help come up with creative ways of including the community within the artist selection process, which was done through a short-form video highlighting the steps shared via social media and the project site.

Additionally, I filmed and edited interviews of attendees following several community conversations to compile a highlight reel to be used in further promotional projects including an app that will contain images and videos to provide context around what inspired the murals.

The Challenge

To create a commemorative stamp series, first day of issue card, envelope, and promotional brochure based on an art movement of our choice.

The Concept

I chose to work within the art movement of Art Deco, with a specific focus on recognizing renowned Art Deco architects. The first day of issue card and envelope are designed in the style of an elegant party invitation with a custom die-cut flap. The lines on the card, first day of issue stamp, and envelope all pull inspiration from art deco architectural forms.

The Challenge

To create a custom-designed invitation, envelope, and reply card set for an event of our choice utilizing multiple production techniques.

The Concept

The piece is an invitation by the High Museum for a special gala honoring its donors for the arrival of a Salvador Dali retrospective. The invitation pulls inspiration from not only Dali's signature works but also his fame and public persona.

The hand-foiled gold ants carry the eye flow through the piece, which is die-cut to resemble the tunnels of an ant colony. The insects pay homage to Dali's work, which celebrated and elevated the macabre and grotesque to a level of surreal beauty, and explored disintegration over time.

The piece is experienced sequentially, with the viewer first seeing an illustration of Dali's iconic mustache, pulled out of a envelope filled with golden ants. Unfolding this, the next level reveals the date of the event and the ant tunnels. The final fold reveals the specific details for the event. The reply card is in a red envelope that is exposed in a fold to the right side of the invitation once it is completely opened.

The Problem

The Atlanta Civil Rights Museum recently opened and wants to distinguish itself from other attractions and specifically other museums in the area. The challenge was to create a compelling outdoor campaign that emphasizes the uniqueness of the center.

The Concept

After researching some of the exhibits featured at the center, one of the main features that set the center apart appeared to be how experiential and interactive it is. In a press release a spokesperson mentioned they did not want to be seen as a storage facility for relics, but instead wanted to engage people more directly, and start dialogue around important issues.

The outdoor ads announce simply that history is in fact just a collection of our stories. It is not removed and separate from our lives as it can feel sometimes when we read old textbooks. The billboards and bus shelter ads challenge the viewer to recognize how inter-connected the history of civil and human rights are. The textured paper represents old encyclopedias and history books with the word HISTORY covered up partially to read as STORY.

The Challenge

Create a print ad that uses only visuals without any text (outside of the logo) to convey the message.

The Concept

There are many competing music streaming services today so I wanted to highlight a key aspect of Spotify's service that would have emotional appeal while emphasizing a practical benefit. A lot of people like to share music with friends and family, and currently Spotify is the only streaming service that offers collaborative playlist building for paid AND free users.

This very major advantage means that multiple people can add and edit to share playlists from anywhere, even when they can't be close to each other. Through the symbolic visual of each person wearing one side of the headphone a simple, a heartwarming scene is created. Spotify helps bring people closer together, even when they can't be near one another, through the music they share.

Some samples of motion digital signage built out in After Effects as well as Interactive touch screen assets and workshop activity posters. These were used on displays throughout the innovation hub on event days to create a more personalized feel by tying in elements of other print and digital assets.

Further below are some examples of an interactive Jeopardy-style game that was built out and branded for a client, as a fun way of testing the client’s knowledge about their industry.

Print elements were also used in some cases interactively such as vinyls and posters that were used in breakout sessions for ideation with sticky notes.